Work of Art Catering, a trailblazing female-founded event and catering company with over 30 years of history in San Francisco, has always set the bar high. Renowned for being the first catering company in the city to achieve green business certification in 2003, Work of Art's commitment to sustainability is as enduring as its reputation for delivering custom, creative immersions at every event.
PROJECT SCOPE
BRAND DESIGN
VIDEOGRAPHY
SEO
LOGO DESIGN
WEBSITE DESIGN
EMAIL MARKETING
MENU DESIGN
BRAND PHOTOGRAPHY
BUSINESS CARD DESIGN
Goals:
Luxury Redefined: The primary goal was to complete a brand redesign that echoes the luxury and creative excellence synonymous with Work of Art Catering.
Positioning as Premier Female-Run Creative Caterer: Establishing Work of Art as the premier, female-run, creative catering company in San Francisco was a strategic objective.
Key Challenges:
Whimsy and Creativity Deficiency: The existing brand design lacked the whimsy and creativity essential for a company named "Work of Art." The challenge was to create a visual identity that truly felt like a masterpiece.
Brand Awareness and Searchability: Despite their rich history, Work of Art faced challenges in brand awareness and website searchability. The digital presence needed enhancement to match the excellence of their services
Before and After
Before
After
Photography and Videography
Our favorite part:
In our photo and video shoot for Work of Art Catering, we set out to capture the true essence of their culinary artistry. We designed four unique sets, each blending luxury with a touch of whimsy. One standout concept featured hands in elegant gloves interacting with mouthwatering installations, adding a personal and artistic touch to the visuals. The goal was to curate evergreen photos that tell a visual journey to brings out the culinary artistry and creativity that embodies the unique, vibrant personality of Work of Art Catering.
The Results:
To liven up their digital presence, we created dynamic GIFs, offering a peek into the lively world of Work of Art. These visuals, woven into the website redesign, not only showcase the creativity of the brand but also tell a story of the sensory experience at a Work of Art Catering event.
Brand Redesign
Mood board and Color Palette
Website in Action
Custom Brand Patterns
